Gender and communication

In the early years of radio broadcasting, new job posts were created at radio stations for both men and women. Technical and managerial positions were held by men, while women fulfilled administrative tasks, working as telephone operators, secretaries or translators. It became immediately clear that female announcers were needed, as a significant portion of radio listeners were women. And, while there was no gender pay gap, wages were based on job classification, and men generally combined radio broadcasting with other jobs, while women were occupied at the radio as full-time workers. The Radio Barcelona announcer María Cinta Balagué hosted the first programs for women, where listeners not only participated on the air, but contributed with content as well. The content of these initial programs was cultural and educational, but practical sections were soon added, giving way to the current magazine-format program.